We created So&So because we saw a gap. Great products without the right support. Capital without the right expertise. We fill both.
Founder/designer/10y CEO of quip. Product design consultant for global brands prior.
Fractional CMO, Former startup founder, then Led quip Marketing & DTC from $0-$100m+
VP of Retail/BD @ Seed & prior quip (taking from $30-130m/y). 3x time startup Founder
15+ years' Experience designing beautiful products for leading consultancies & brands
15+ years experience delivering multi-format design solutions for the world's largest Inc's
Product marketing pro with expertise driving product roadmaps & GTM strategies
Customer & product research & insights expert focused on consumer products
Change strategist with 10+ years turning complexity into clarity across healthcare, global brands, and private sector.
Over six years in the consumer electronics industry, bringing a proven track record in innovating solutions and enhancing product performance.
Mechanical engineer turned Quality, Regulatory, and Reliability leader with 10+ years experience driving innovation/ compliance across consumer tech, medical, and wellness.
Custom models through b2b product analytics, fortune 500 and startup data infra experience
Specializes in the unique combination of hardware, software and apparel for wearable technology products.
Innovative Product Development Engineer with 9+ years of experience delivering award-winning consumer and automotive products from concept through production.
President at Impel Studio - Brings 20+ years of product development, industrial design, engineering, manufacturing, and packaging expertise via Impel Studio
Senior Industrial Design & Engineering - Bings 10+ years of industrial design experience across a broad range of consumer product markets
Hardware innovation leader bringing 20+ years of advanced research, engineering and manufacturing expertise
quip started as a sketch in 2012. By 2022 it was a $130m business with 15 million customers, 50 million products sold, and distribution in 15,000 retail doors.
The team behind So&So built it. Not as advisors. As the founders, executives, and operators who made the decisions and did the work.
Total revenue over 10 years
Customers
Products sold
Retail doors
Subscribers
Subscription rate
Category share at peak
Equity raised
