Ventures

We build and back consumer disruptors.

Our own concepts through the foundry. Strategic investments in others. For founders seeking capital and investors seeking access.

Companies we start

Foundry

We generate concepts internally and build them from scratch. Products and
brands we believe in, in categories where we see opportunity. These are
our bets. We control them. We operate them.

[Stealth]

Consumer mobility brand

[Stealth]

Consumer health brand working in the digestion space

Backing others

Investments

We invest in consumer products at the earliest and, in our view, most compelling stages. Pre-seed through Series A. Right now we invest through SPVs alongside our studio work. A dedicated fund is coming.

[Stealth]

Tea Market

Investment Thesis

Consumer spending continues to grow, but investment has cooled. Down 97% from 2021 peak. VCs are chasing AI. PE is risk-averse. This leaves a gap. Great products without capital. Great founders without support.

We invest where others are timid: early-stage consumer products, especially hardware and physical goods. The "growthiest" stages where the risk-reward is most compelling.

Pitch US OR Express interest

Looking for more than
a cheque?

We invest and operate. When we back a company, we're in the work with you.

We focus on consumer products, particularly hardware, and look forfounders who want hands-on partners rather than passive board members.

What you get: Capital, access to our team across product, marketing,distribution, and operations, and a network of suppliers, retailers, andplatforms built over a decade.

Or early stage access to consumer investments?

Our studio model creates unique deal flow. Opportunities that don't hit thetraditional VC circuit. We deploy capital into our own builds and thecompanies we accelerate. You get access through us.

Our reputation generates inbound from founders, corporations, retailers,and academics. We're hands-on from day one, building alongsideportfolio companies rather than watching from the board. Equity overfees, in a durable category others are under-investing in.

Thanks, we will be in touch soon.

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We build and back consumer disruptors.

Foundry

[Stealth]

[Stealth]

Investments

[Stealth]

We invest where others are timid: early-stage consumer products, especially hardware and physical goods. The "growthiest" stages where the risk-reward is most compelling.

Looking for more thana cheque?

Or early stage access to consumer investments?

Looking for more than
a cheque?